When you type the words “SEO copywriting” into Google, thousands of articles and supplier websites come up. But how many are truly useful? Is SEO -friendly copywriting the standard? Are copywriters now SEO -savvy? In truth, if you are searching for a professional SEO copywriter, you’re going to need to shop around.
There are thousands of SEO optimization companies that masquerade as copywriters – which can put them in the lead so far as search engine saturation and rankings. SEO optimization unquestionably brings in the traffic to your website. Without it, you’d be lost in the never ending marine of websites. It’s attractive to hire an SEO firm to simply set up your keyworded content, submit your website, and let it go. This can be a sad mistake for online marketers to make – when the traffic is delivered, they lose sales. A healthy dose of marketing awareness is the actual goldmine when it comes to copywriter milano -savvy copywriting services.
Glance at the work of some of the very best SEO optimization firms. Do it now. Google ‘SEO optimization’.
SEO businesses tend to be rather wordy – they’re pressing the bounds of search engine ratios. They know that as an SEO company, their goal is to get a site to the top of the search power plant results. Once they’ve done that, they’ve completed their job. They aren’t there to write sales duplicate or think of a catchy, brand-building slogan. They will are there to help you feed machines – not brains. Unfortunately, an SEO firm just won’t have the marketing savvy to create website content that draws in the essential aspects of marketing: psychological draw, a compelling message, and an irresistible offer.
Would you ask an SEO optimization firm to write your print leaflet? Help you plan a script for your television set commercial? Would you ask them to compile a media kit for prospective investors? Of course not – that’s not what they specialize in. SEO optimization companies specialize in conntacting search engines – not people.
If you are looking for the “sell factor” – that’s where good copywriting comes in. A techie that knows how to blanket an online site in keywords won’t specialize in imagination and ingenuity. That’s bad for you because those are the things that make your products stand out, increase your response rate, and drive sales. SEO optimization organizations rely on keyword saturation – an often complicated algorithm that checks to see how many of your keywords are being read by Google. Keyword saturation is a great tool to tinker with search engine results – but it’s not necessarily the tool you want to exploit for all those trying to persuade consumers to seriously hook up with what you’re offering. (And hook up with them so that they come back for more. )
So, what do true seo copywriting services do for my website? SEO copywriters focus first on the message, then the translation to Google. They are expert translators that make a clean transition from search engine language to customer-centric vocabulary. They write your copy with SEO keywords in mind (a 2-7% keyword ratio, which is the standard) however they still add style and voice to what you’re selling.
A good SEO copywriter steers clear of cookie-cutter product descriptions but still manages to slip your keywords in there for Google and Yahoo to read. They will learn how to build your brand and your company image using professionally written, believable copy. They are the essential component of a true search engine marketing campaign – they give your company a tone of voice that stands a slice above the rest.
What to look for when choosing a professional SEO artist: Here are a few items to look for when you choose an SEO writer, and why.
> Does your SEO copywriter have a portfolio or links to key worded articles? Does it contain more than just SEO -related work? (Most SEO copywriters either started off in print media, or dabble with it from time to time. Experience in other advertising mediums implies that they understand how to market in people, not merely machines. )
> Are their articles unique and compelling? Go through a few of their SEO -key-worded articles by printing them out on paper – does the duplicate flow smoothly? Could it be exciting or informative? Can you notice the repetition of keywords enough that it kills the word flow? Oh, and while you’re at it, Google their articles and see how they rank in the search engines, as well.
> Does your SEO copywriter have a name? That’s right – a name. (Will Smith. Cathy Bates. Melissa Brewer. ) A whole lot of SEO copywriting companies farm out their work to India and other tech-saturated countries. This is great for pricing – but the quality can vary and is also dependent on the English skills of each individual writer. The articles on their website should have a byline and information about their authors – experience, a portfolio, an “About Us” section – everything your own customers would want to know about you.
> Does your SEO copywriter care about your marketing plan as a whole? Do they feature complementary services – both print and web, to allow your marketing collateral to intersect with your search engine efforts? Do they make referrals to trusted providers in the marketing industry?
A truly competent, creative SEO copywriter is a gemstone in the rough. When you find a person with a hybrid of promoting and tech skills, you have found a true partner in your online marketing efforts. May sacrifice your business website to search engine feeders. A great SEO writer can help your website – and your brand – increase to the top of the search engines as well because the forefront of your customer’s thoughts when they are in a shopping mood.
Copywriter Milano 